Peter Fisk

Peter Fisk is a global thought leader, bestselling author and inspiring speaker. He is founder and CEO of GeniusWorks based in London, Professor at IE Business School in Madrid, and features in Thinkers50 Guru Radar as one of the worlds best new business thinkers. His new book is Gamechangers: Creating Innovative Strategies for Business and Brands.

Peter Fisk helps business leaders make sense of a fast-changing world, to find the best new opportunities for growth, to embrace the best new ideas through design thinking, and to rethink their entire vision and strategy, business model and customer experience. Being 10% better is essential to stand still in todays markets. The real question is how to get ahead, to stand out, and to be the leader who helps the business create and deliver future success.

Peter Fisk works across the world, helping business leaders to develop innovative strategies for business and brands. He is a thinker, advisor and practical entrepreneur. He is Professor of Strategy, Innovation and Marketing at IE Business School, one of the worlds top ranked business schools, whilst also founder and CEO of GeniusWorks, a boutique consulting firm, helping clients around the world to make sense of fast-changing markets, and find new ways to think, compete and win.

Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the worlds largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on whats best and next in business and markets.

Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He works with businesses in every sector, food to fashion, skincare to stock exchanges brands as diverse as Aeroflot and Coca Cola, DSM and GSK, Mars and M&S, Philosophy and Red Bull, Sabre and Santander, Tata and Turkcell, Virgin and Visa, Vodafone and Yapi Kredi to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth.

Peters new book Gamechangers: Are you ready to change the world? explores the next generation of brands, shaking up markets, innovating and winning in new ways. Based on 100 global case studies, it explores the challenges of new markets, changing customers, brand building, new business models, real-time marketing, harnessing social media, inspiring leadership and positive impact. It has been nominated for Marketing Book of the Year 2015.

His other books include Marketing Genius explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others Business Genius on leadership and strategy, Customer Genius on building a customer-centric business, People Planet Profit on sustainable innovation and most recently Creative Genius defining what it takes to be Leonardo da Vinci in the 21st Century.

Growing up in rural Northumberland, in the north of England, Peter has a love of running that has taken him from a youthful mile champion to still running every day, 30 years later. He now lives in Teddington, to the west of London, surrounded by the Royal Parks of King Henry VI and his hunting deer. He is married with two teenage daughters, who keep him real and in touch with the Snapchat, Netflix lifestyles of Gen Z.

Peter was described by Business Strategy Journal as one of the best new business thinkers. His advice is sought after by business leaders around the world, he adds specialist expertise to key projects, combining new ideas with practical action, inspiration and impact. Helping you to find your own space, to be leaders of change to be bold, brave and brilliant.