AUTHOR AND MARKETING EXPERT
Tony Anderson, ranked among the top marketing names in the UK, has been a finalist for the Marketeer of the Year award. He is recognized as the author of Gorilla Marketing providing an inside account of the easyJet start-up.
Tony has risen through the marketing ranks at the recognized organizations, British Airways and Thomas Cook. He went from being gatekeeper to poacher when he was offered the job as Sales and Marketing Director of easyJet six months before the airlines first flight. He was only the third employee hired at this start-up airline, and therefore worked closely with Stelios to launch and build the company into the major force in European aviation. Tony has recently appeared quite extensively as a commentator on the BBC documentary Inside the low cost airlines.
Tony helped take the easy brand into new business areas such as car rental and to a chain of giant internet cafes when he became the first Marketing Director for the easyGroup. He has additionally help position on the board of several Stelioss companies, and in 2011 he was re-hired by Sir Stelios Haji-Ioannou to work as an advisor and consultant for easyGroup.
Tony has also held positions in other areas than the travel industry, he has held senior positions including Directorships at online bank Egg, TNS and The Childrens Mutual. He is the Director of theeducation services company Bell as well as venture capital group TIH Holdings.
Aside from his role as a director he is an experienced speaker on branding and marketing and his list of clients include SAP, DHL, Microsoft, BT and Yahoo. Cambridge University, Imperial College as well as other top universities of the world have also had him as a guest lecturer. Tony has also appeared as a commentator for the BBC on the Apprentice and Radio 4s Profile series.