Jonathan MacDonald

Jonathan MacDonald

ENTREPRENEUR AND EXPERT IN DIGITAL MEDIA
Jonathan MacDonald is a respected thought-leader and entrepreneur in the world of digital media. He is the co-founder of this fluid world which is a popular boutique consultancy that achieves strategic and commercial results for clients by fusing traditional with new, ensuring clarity through noise filtering, and by offering services based on broad horizontal thinking and deep vertical understanding.

Jonathans experience, contribution to the industry, entrepreneurial spirit and passion means that he is widely considered as one of the primary strategists in the digital space.

Jonathan has a diverse and unique background and an impressive amount of experience. He has been a Senior Consultant at Ogilvy, Sales Director of Blyk, Commercial Director of Ministry of Sound, CEO of a Sky TV channel, advisor to the British Government, owner of one of the first online music stores, and a Chairman of the British Music Industries Association.
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Price from: £ 8,000

Keynotes

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Driving Trends

Consumerisation of Technology - The increasing affordability, capability and accessibility of technology

Globalisation of Business World - The breaking down of commercial barriers between territories and what that means to business

Virtualisation of Physical Entities - The virtual and augmented realities that have changed the nature of paroducts, services, currencies and sentiment

Socialisation of Industry - The democratization of businesses and brands now operating in an environment with an empowered general public
Agility - How an organization can be efficiently run and enabled as a real--time operation that can rapidly sense & Respond

Innovation - How an organization is best able to innovate and commercially grow in an increasingly competitive and unpredictable environment

Relevance - How an organization is best grown in a resonant way with potential and existing customers & Consumers

Monetisation - How to make money in a business world effected by economic downturns, changing consumer expectations, and increased competition
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Brand Building

Brand Democratisation - The change from corporate control of brand perception to shared control with the public who collectively shape brand perception

Changing Consumer Habits - Modern day consumer expectations, attitudes and behaviours, and what they mean to an organisation

Collaboration & Co--Creation - The advantages and challenges with collaborating and co--creating with people external to an organization

Social Acceptability - The ability to market in a transparent and authentic way, balancing requirement of monetization with decency and honesty
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Advertising & Marketing

Media Landscape & Revenue Models - How the industry operates, where the revenue models are presently and how this is changing moving forward

Engagement Theory - Ways of engaging people in campaigns and initiatives, respectful of the changes in consumer habits and technological developments

Social Media - The realities, opportunities and challenges with social media and the future landscape of social interactions

Mobile & Tablets - The developments, possibilities and priorities when considering mobility enabled devices for usage in advertising and marketing
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Emerging Technologies

Artificial Intelligence - Developments and potential outcomes in the race to end the human era as characterized by the singularity and other players

Nanotechnology - From mosquito spy drones to blood cell sized micro robots and what all this means for our future

3D Printing - The emerging disruptive force enabling people to become micro-- factories, disintermediating value chains

Internet of Things - ultra--connected smart objects and their effect on modern life and productivity inbusiness
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Future Society

Privacy as a Currency - The emergence of personal information being used as a currency for trading with businesses and eachother

Advocurrency - The usage of advocacy as a currency, literally capitalizing on the power of personal recommendation

Citizen Empowerment - The potential of people to utilize shared belief and modern technology to shape future cultures through revolutions

De--Noise - The antidote to modern life that is increasingly full of information, making it hard to find what matters most

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