Expert on Future-Ready Digital Business and Marketing
Allister Frost (www.allister.live) is a marketing professional who helps people in organisations do better business using innovative new marketing techniques. Voted Digital Marketing Personality of the Year in the UK, Allister is well-known for his public speaking and authoritative understanding of the digital world. He is a specialist in evolving and emerging marketing techniques and works across all industries helping marketers get ahead of technological advances and develop future-ready capabilities.
While Head of Digital Marketing Strategy at Microsoft Allister gave fresh impetus to brands including Xbox, Windows and Office by making them more accessible to customers through real-time communication channels. Today, as a Chartered Marketer and a Fellow of The Chartered Institute of Marketing, he regularly coaches and trains organisations around the world on a range of topics including B2C and B2B content marketing, the secret psychology of inbound marketing and future business transformation.
During a marketing career spanning more than 25 years he has managed leading brands including Andrex, Huggies and Kleenex and delivered global campaigns for Windows and IM A PC. As a respected industry thought-leader, Allister now helps organisations adapt to the changing communications landscape, ready themselves for the post-broadcast era, and unlock profitable commercial opportunities. He works with a number of world-leading companies including Pfizer, Bloomberg, GE, Computacenter, 3M, Rightmove, Legal & General, Kia Motors, and PwC. In his spare time, he's a keen photographer, real ale enthusiast and proud dad.