Gerald Ashley

Gerald Ashley

Covering risk analysis, strategy, behavioural economics, and how and why we make the decisions we do, Gerald Ashley speaks on topics that affect any business at any level.
Gerald is a sought-after speaker, advisor, broadcaster and writer on change, risk and decision making with over thirty five years experience in international finance and business, having worked in London, Hong Kong and Switzerland.

He is a witty and entertaining raconteur with a well-developed sense of humour, and has a number of powerful insights and tools to help people understand the biases and seemingly irrational behaviour of the world around us.

Drawing on examples ranging from forest fires and childrens approach to temptation, to Hollywood actresses and dating strategies, he takes an entertaining, insightful look at where many conventional, accepted ways of viewing problems, making decisions and assessing risk are flawed. By highlighting that there are sometimes no perfect solutions, many known unknowns, and that we are influenced by context rather than facts and instinctive biases rather than rational analysis, he leads audiences to new ways of thinking.

Looking at risk from all industries and areas of life and study, Gerald seeks to challenge the classical economic models which attempt to predict behaviour with linear, rational processes. He demonstrates that people simply dont work like that, whether its consumers deciding on what product to buy, or business leaders choosing corporate strategy or investment.

He has addressed audiences in over 25 countries, from senior business leaders and government ministers to start up entrepreneurs. He is also an experienced chairman of conferences, seminars and panel events; and has chaired events all over the world for a wide variety of clients.

Gerald is a frequent commentator in the media and on TV & radio appearances. He has written three books covering decision making, financial speculation and how the business world evolves and innovates.
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Keynotes

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Decisions, Decisions, Decisions

How we can improve decision making. Why choice can be a tyranny. What are the best decision tools to use?
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Messes Problems and Puzzles

Understanding how all issues about the future can be broken down into these groups and why this is vitally important to help businesses find solutions.

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A Mile Wide but an Inch Deep

The modern commercial world is sometimes disconcertingly fragile. How can we be agile, not brittle nor fragile, and still cope with uncertainty?
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Insects, Information and News

Sherlock Holmes admonished Dr Watson Facts bring me facts I cant make bricks with straw! But are facts everything they seem?
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Dead Reckoning

What is wrong with current financial risk management? Do we need more or less rules Why do business models seem to fail us?
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Gorgeous Curves, Poker & Marshmallows

Thoughts on financial risk management, and are there new better ways to grow & protect our wealth from ourselves?
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This is the First Time since the Last Time

Commercial business and financial markets seem to follow cycles what are these cycles and how do they get created? And Why?

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