Sales, Marketing & Personal Growth Strategies For World-Class Achievement
A personal note from Bruce King
'The bad news, if you choose to call it that, is I've never sailed across any large stretch of water single handed, or even with a crew. I've never climbed up or fallen off Mount Everest or Kilimanjaro and I've never won or lost playing for my country in any major sporting event, or even a minor one. And I'm definitely not a stand-up comedian!
So if that's what you are looking for, it's probably best you skip this page.
On the other hand, when I was a sales director, hiring speakers for a conference for my salespeople and the support teams, I never really thought any of those skills or achievements were relevant anyway.
My only real claim to fame, what I know I do so well because people tell me I do (see testimonials on my website at bruceking.co.uk) is to show salespeople and business people involved in the sales process, many simple yet deadly effective strategies which help them to increase their confidence, motivation, self-belief and selling skills massively.
The warm glow of inspiration and motivation generated in the audience usually lasts a lot longer than twenty minutes after I go offstage, and is often permanent. And they do get to have an occasional chuckle too! '
Bruce King is a Fellow of The Institute of Sales & Marketing Management (FInstSMM) and a Fellow of the Institute of Directors (FIoD). He has more than thirty years experience working with organisations from SMEs to major international companies and speaking to audiences around the world on the subjects of sales, marketing and achieving greater results in any area of their business and personal lives.
Bruce Kings earliest career was in the field of complementary medicine and personal growth. He qualified as a nutritional consultant and acupuncturist and studied and taught numerous powerful, personal growth and personal development techniques. He established one of the UKs first multi-disciplinary complementary medical centres, had his own radio programme on Radio London and wrote articles on alternative medicine and personal growth for numerous national magazines.
After several successful years in the complimentary medical field, Bruce decided he needed a new challenge. He sold the medical centre and, by what he describes as a bizarre series of coincidences, he entered a career in sales. He studied with some of the world's top sales coaches and had an extremely successful and profitable career selling and managing sales teams for some of the UKs top companies. Bruce puts a great deal of his success, and the success of those who worked with him, down to his earlier background in the personal development field.
In 1994 Bruce was asked by the BBC to write his first book. Titled Psycho-Selling Double Your Income From Sales In 8 Weeks, the book became an international best-seller and launched Bruce's career as an international conference speaker. Since then he has written several other best-selling books, produced several training videos and CDs and has been presenting keynote speeches and Master Classes around the world.